SEO and GEO optimization

Get found on Google, cited by AI

GEO (Generative Engine Optimization) means making your content understandable, trustworthy and citable by answer engines like ChatGPT, Gemini, Perplexity and Google AI Overviews, on top of classic SEO.

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These days, you can be found by being ranked or by being cited.

Your customers increasingly ask their questions directly to AI assistants, which answer in a few lines and cite a handful of sources. If your content isn't clear, structured and trustworthy, those sources will be your competitors.

The good news: GEO builds on the same foundations as good SEO — clarity, structure, expertise — plus a few specific practices that we apply for you.

What's included

What we optimize

Technical and content audit

Crawling, indexing, speed, structure, duplication and content gaps: a snapshot prioritized by impact.

Architecture and search intent

Keyword and real-question research, then a site structure that answers each intent.

Answer-first content

Direct answers at the top of pages, question-and-answer (FAQ) sections, clear definitions and proof so you can be quoted and cited.

Structured data

schema.org markup (organization, services, FAQ, articles, authors) so engines understand who you are and what you offer.

AI optimization

AI crawler access (robots.txt), an llms.txt file, a consistent entity across the web, identified authors and verifiable sources.

Performance and tracking

Speed and Core Web Vitals, tracking of rankings, organic traffic and your mentions in AI answers.

Process

A step-by-step approach

Audit
We measure where you're visible today, on Google and in AI answers.
Deliverable: prioritized audit.
Strategy
We target the questions and keywords that lead to customers.
Deliverable: content roadmap.
Implementation
Technical fixes, content, structured data and AI optimization.
Deliverable: optimized site.
Tracking
We track rankings, traffic and citations, and adjust.
Deliverable: visibility report.

Comparison

They complement each other: the first makes you visible, the second makes you citable.

Classic SEO or SEO + GEO?

Classic SEO

Goal: rank in a list of links
Keywords and backlinks
Success measured by positions and clicks

SEO + GEO

Goal: rank and be cited in AI answers
Real questions, direct answers, structured data
Success measured by positions, traffic and citations

FAQ

Frequently asked questions about SEO and GEO

What is GEO (Generative Engine Optimization)?

GEO is the set of practices that make your content understandable, trustworthy and citable by AI-based answer engines such as ChatGPT, Gemini, Perplexity or Google AI Overviews. It complements traditional SEO.

What's the difference between SEO and GEO?

SEO aims to rank you in search results. GEO aims to have AI cite you in its answers. Both rely on clear, structured, credible content, but GEO emphasizes direct answers, structured data and a clear company identity.

How do I get ChatGPT or Gemini to cite my business?

Publish clear, verifiable answers to specific questions, identify your authors and company, add structured data, allow AI crawlers in your robots.txt and maintain a consistent presence elsewhere on the web. No technique guarantees a citation, but these practices increase your chances.

Does SEO still work in the age of AI?

Yes. Answer engines often rely on the same sources as search engines. A well-structured, fast site rich in useful answers remains the foundation of both.

Do you work with SEO experts?

Yes. We design your site's structure and content and collaborate with selected SEO experts from our network for ongoing optimization mandates.

How long before I see results?

SEO and GEO are gradual investments: technical fixes can have a quick effect, while authority and rankings build over time. We track indicators from the start to show progress.

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Be the answer your customers find.

Let's review your visibility, on Google and in AI.