# Social media marketing and content creation

> A social media presence aligned with your offer: strategy, brand voice, content and tracking, connected to your conversion pages.

URL: https://viesigners.com/en/social-media/
Last updated 2026-10-26

Posting is not a strategy. We align your social media with your offer and your conversion pages, with experts from our network, so every post moves a customer closer to a decision.

## At a glance
- Who it's for: service businesses, consultants, coaches and SaaS companies that want more credibility and inquiries.
- Our role: content strategy, positioning, links to your conversion pages and tracking.
- Networks: LinkedIn, Facebook, Instagram and others, depending on your audience.
- Approach: content serves the offer — not the other way around.

Holding space isn't enough: you need to feed the funnel.

Many companies post regularly without seeing results, because their content isn't tied to a clear offer or to a page that converts.

We start from your offer and your ideal customers, then build a coherent presence: a recognizable voice, topics that answer real questions and a clear path to getting in touch.

## What we put in place

- **Content strategy** — Editorial pillars, topics and formats aligned with your offer and your ideal customers' questions.
- **Positioning and brand voice** — A recognizable tone and message, consistent with your site and campaigns.
- **Profile optimization** — Profiles and pages completed to build trust and steer visitors to your conversion page.
- **Editorial calendar** — A realistic publishing rhythm, planned ahead, that you can actually sustain.
- **Content creation** — Visuals, copy and short videos produced with experts from our network, according to your budget.
- **Tracking and measurable links** — Tracked links (UTM) to your pages so you know which content generates real inquiries.

## A presence built step by step

1. **Framing** — We clarify your offer, your audience and your goals.
2. **Strategy** — We choose the networks, topics and formats.
3. **Production and publishing** — Content is created and published on schedule.
4. **Analysis** — We measure the effect on visits, inquiries and relationships.

## Posting to post or posting to convert?

### Holding space
- Topics chosen at random or by habit
- No link to the offer or to a conversion page
- Measured by likes
- Burnout and irregularity

### Feeding the funnel
- Topics drawn from your customers' real questions
- Every piece leads to a clear next step
- Measured by inquiries and relationships
- A realistic, planned rhythm

## Frequently asked questions about social media

### Which social networks should I be on?

The ones where your ideal customers are and where you can keep a realistic rhythm. For B2B or professional services, LinkedIn is often the priority; Facebook and Instagram suit other audiences better. We determine this during framing.

### Do you create the content for me?

We define the strategy and editorial line, then produce or coordinate the content with experts from our network, according to your budget and the time you want to invest.

### What's the difference between organic and paid social media?

Organic content builds credibility and relationships over time; paid accelerates reach toward a specific offer. They work best together. See our digital advertising service.

### How do I know if my social media is working?

We track visits, inquiries and conversations coming from each network, beyond likes. If a piece of content leads to no action, we adjust.

## You might also like

- [Website creation](https://viesigners.com/en/websites/): Websites that build authority and convert
- [Landing pages and funnels](https://viesigners.com/en/landing-pages/): Pages and sales funnels that generate leads

## Put your social media to work.

Tell us who you want to reach; we'll build the presence that gets there.